Desire was established in 1990 with the main purpose of giving a new definition to fashion.
“A billion dollar dreams beigns with a single step” with this motive in our hearts we started offering finest quality and best in vogue outfits so that our customers can stand out of the box among the crowd. We established a single showroom in Rajajipuram Lucknow as Desire readymade,
By god’s grace, Desire family’s support and true determination we came miles across spreading lots of smile on our way that in present time we have 2 showrooms as desire trends in Rajajipuram and our own Chikankari manufacturing unit. But…Even The Sky Is Not The Limit. Then we decided to increase the size of our family from our small localities to several big cities to entire world and then Desire Label came into existence, for the purpose of which we have started worldwide shipping of Desire products. Our dream is to reach every single person in this world and also to uplift the efforts of artisans of chikankari all over the world,